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Modedesign
02. December 2011
Your style is described by some as New Couture...
Well, New Couture is a label people have come up with. Haute Couture belongs to Paris, not Germany, and I always find it very sad when someone describes their collection as Haute Couture here. It just means that person doesn't understand history. From my point of view, my work is classic Prêt-à-porter because I think all my clothes are wearable, even if they're a bit edgy, like some pieces that are covered with feathers.
You also recently launched a more légère knitwear collection. How did that happen?
I really wanted to work more with knitwear. I started with two scarves here at the studio and everyone said “Wow, I want a scarf like that!” So I thought, alright, why don't I just start a knitwear collection.
Do you wear knitwear yourself?
Yes, I wear a lot of knitwear. I have so many scarves, I'm a downright scarf fanatic! I love hand-knitted things, my mother always knits me something for Christmas.
But you started out with knitwear in your main collection, right?
Yes, the first knitted pieces I designed were part of a main winter collection.
Compared to your basic knitwear line, the knitwear in your main collection is unusually extravagant...
I was just experimenting with volume and seeing what would work. We tried a lot of things here at the studio and even made a gigantic knitting needle. The pieces in the main collection are visions and the knitwear line itself is more wearable.
What was the theme of the collection?
I was inspired by the artist Olafur Eliasson. He likes to work with oversized volumes and textures and I wanted to transfer that idea to clothing.
You not only studied fashion design, but also art history. Is that why you use artists for inspiration?
Maybe. I just found fashion a bit boring after two years of studying it. Techniquewise, you know what you're doing at some point. Art has always shaped my life, if you understand art you can think in other dimensions and your personality becomes more versatile. I'm also a huge book worm and would like to study architecture someday.
How does your love of art influence your collections?
Fashion is art. In the 18th century, clothing was closely connected to art, and that fascinates me. I like art and my medium of art is fashion.
Does your fashion strive for a certain goal?
I would love it if glamour became a part of German culture at some point. There was so much more glamour in the past. I would like it if people decided consciously on what they want to wear. If we started asking ourselves “how will I present myself to the world”. My point is I want people to think more consciously about what they're wearing.
(Interview: Annika Zieske)
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